Automated Analytics Ltd

Automated Analytics Group was founded in 2013 by Mark Taylor and is based in Doncaster, a city on the cusp of becoming the UK’s leading destination for innovative digital and technology businesses to locate and grow. In just over a decade Automated Analytics has experienced significant growth, servicing a 4000+ global client base of global brands and household names including Pizza Hut, British Gas, Europcar, Fourth and KFC. The company was founded on the belief that Artificial Intelligence can be a force for good, from enabling business transformation to enriching people’s lives. Mark founded Automated Analytics after spotting a gap in the market; that, there was no way of seeing if leads were being reliably converted once they had progressed from online search to offline calls. Mark was struck with inspiration and decided to create a solution that would provide a complete overview of the entire customer journey. The end result of this was Call360, a piece of AI speech analytics software that records, transcribes and categorizes every single customer call that an organization has (without a person ever having to listen in). Businesses are able to glean useful insights like the reason for incoming calls; their outcomes; and which search engine keywords or marketing sources are most consistently driving sales. In turn, this allows clients to better understand the effectiveness of their current marketing strategy and to optimize it accordingly. Capitalizing upon this success, Mark and his team later rolled out TalentTrack — which provides similar analytics for the recrui